Kfc Market free essay sample

As part of our exploratory research, we have conducted a great deal of secondary research, in analyzing and understanding the limited available literatures or articles related to our research topic. Literature Review International restaurants like- KFC, Pizza hut etc. are becoming more popular in Bangladesh for a many years as well as these restaurants are also famous outside the Bangladesh. But local restaurants are not popular as much as international restaurants are. We all know that, local restaurants are less expensive than the international restaurants which are operating their business in Bangladesh. Unfortunately, but the true fact is that international fast food restaurants usually comes to most of the peoples mind when they plan to visit a restaurant for fast food which is bad signal for local fast food restaurants. When we asked them why they visit international restaurant, they said that the food items of international fast food restaurants are better than local fast food items. We will write a custom essay sample on Kfc Market or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Finally, we get the result whether standard of local fast food restaurants depends mainly on food quality or not. We find that closely ninety- nine percent of respondents say that local restaurants must concentrate not only the food quality but also other different factor like service, price, location and environment of the restaurants. Significance of the research From the company’s perspective this study will help SEBL to understand its position in terms of satisfying its customers. It will help them to know which service attributes are most important for the customers. They will be able to understand in which area of services SEBL lack most and thus improve the quality of their service. They will understand which customer groups are more potential. They will also be able to know which products of SEBL are mostly preferred by the customers. This study will also help other banks and service and financial organization to understand the factors that affect the satisfaction level the customers and thus they will be able to improve their services. Hypothesis Based on our own perception and personal experience regarding this topic, we have come up with some specific hypothesis. However, later on these hypotheses may get accepted or rejected at the completion of our report. We are going to find that out based on the data that we have gathered from the field and their analysis. The hypotheses that we have come up with for this topic includes: ? Standard of local fast food restaurants depends mainly on food quality. ?Less promotional offer ends up with lack in advertisement. ?Environment influences the frequency of fast food restaurant visit. ?More branches in different location impacts the choice of fast food restaurant. ?Social image based on price of the food. Independent variables: Age, Gender, Profession, Monthly income, Environment of the bank, behavior and manners of the staffs, promptness and capability of the staffs in solving customers’ problems, knowledge of the staffs regarding various products and banking systems, waiting time for the customers to get the service, features of different offers and packages, location of the branches, number of branches, ATM card facility, service charges, interest rate of loans, interest rate of savings schemes, online banking, Credit (Visa)card service, website, advertisement, security system. All these independent variables will determine the dependent variable â€Å"customer satisfaction towards the general services of Pizza Hut†. ?Who are the main consumers of fast food restaurants at the present time? ?What is the frequency of their visit? ?What are the factors that influence them to visit particular fast food restaurant? ?In which area or areas local fast food restaurants are lagging behind the international fast food franchise? ?What the local fast food restaurants do to compete with international ones?